Time Warner Cable of New York and New Jersey and AIDS Service Center NYC received the Cable Positive Outstanding Community Partnership POP Award for I Found, a 30-second PSA (public service announcement) about AIDS Service Center. The award recognizes successful collaborations between local cable outlets and community-based AIDS organizations in the production of locally-focused HIV/AIDS-related programming.
Each year, Cable Positive recognizes leaders in the cable industry with POP Awards for Positively Outstanding Programming, highlighting the important role cable television plays in raising awareness and reducing the stigma surrounding HIV/AIDS. On June 20, Cable Positive's Fourth Annual POP Awards convened at the Hudson Theater at Millennium Broadway in New York City.
Time Warner aired the I Found PSA promoting ASC's services on more than 27 local cable channels this past winter, reaching 1.4 million Time Warner customers. ASC is proud to be a community partner with Time Warner Cable. " This level of exposure has proven invaluable to nonprofit groups," observes Suzanne Giuliani, Director of Public Affairs at Time Warner of New York and New Jersey. "We were delighted to raise awareness about the commendable programs and assistance ASC provides to New Yorkers in need."
View PSA (QuickTime, 2.02MB)
ASC, in collaboration with Showtime, is also honored to have been nominated for a POPAward in the category of Outstanding Biographical Program for My Life In Verse, a short video documentary profiling members of ASC's Creative Writing Workshop, directed and edited by Marnee Meyer. Showtime aired My Life In Verse in December 2004 as part of its World AIDS Day programming.
These partnerships with Time Warner Cable and Showtime occurred as a result of ASC's ongoing relationship with Cable Positive's New York Chapter. Since 2003, Cable Positive has raised funds and recruited volunteers for ASC, while providing invaluable assistance in increasing ASC's public exposure.
This year's POP Awards offered a wonderful opportunity to recognize the caring commitment and hard work of the cable community's most commendable members. ASC is pleased to have been a part of this extraordinary event.